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Research papers

It's time for Latin America to join the breakthrough innovation carnival parade!

This paper investigates local and global companies and their abilities to create balanced innovation portfolios throughout the main three types of innovations (core, contiguous, breakthroughs) comparing developed and developing countries,...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Gerardo Martinez Romano, María Cristina Páez, Lucy Balbuena Robles
Company: Ipsos MRBI
June 15, 2015
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Citation

Romano , Páez and Balbuena Robles (2015a, June 15). It's time for Latin America to join the breakthrough innovation carnival parade! . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/it-s-time-for-latin-america-to-join-the-breakthrough-innovation-carnival-parade-


Research papers

Brazilianhood

This paper reveals a profound developmental investigation about the childhood and adolescence phases of the youngsters in the Brazilian ascending middle class. This study will outline how values such as looks and appearance, dressing and clothes...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Andréa Lima, Larissa Kaneko, Juliana Tigre
June 15, 2015
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Citation

Lima, Kaneko and Tigre (2015a, June 15). Brazilianhood. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brazilianhood


Research papers

The data party has just begun

Despite the large efforts done by today's companies, keeping customers’ information organised is becoming harder. Different brands, departments and promotions have the potential to create new valuable information.?The effort required to...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Cecilia Mastrini, Natalia Gitelman, Enric Cid
Companies: DatosClaros - Octubre Research SA, Netquest
June 15, 2015
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Citation

Mastrini, Gitelman and Cid (2015a, June 15). The data party has just begun. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-data-party-has-just-begun


Research papers

Are you paying attention?

Mobile devices have opened up market research opportunities. Yet, the anywhere, anytime aspects of mobile data collection can affect research quality with additional distractions and loss of attentiveness. This paper supports a current multi-cell...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Sherri Stevens, Stefan Kuegler, Jorge Alagon, Efrain Ribeiro
Companies: KANTAR TNS Malaysia, Kantar
June 15, 2015
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Citation

Stevens, Kuegler, Alagon and Ribeiro (2015a, June 15). Are you paying attention?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/are-you-paying-attention-


Research papers

Hybrid studies can enrich and cheapen at the same time?

At the same time that we admit that online surveys are not yet representative of the national population in Brazil, there is no doubt that it is now possible to perform hybrid studies and obtain the contribution of the "online" for ...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Laure Castelnau, Paula Yamakawa, Helio Gastaldi
Company: IBOPE Inteligencia
June 15, 2015
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Citation

Castelnau, Yamakawa and Gastaldi (2015a, June 15). Hybrid studies can enrich and cheapen at the same time?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/hybrid-studies-can-enrich-and-cheapen-at-the-same-time-


Research papers

Detector

ESIKA, the leading brand in DS (Direct Selling) in several countries in LA and the largest of Belcorp´s brands, has been facing a more aggressive competitive environment in the past two years due to: 1) a proliferation of beauty brands in DS, and...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Sandra Bellina, José Antonio Balbin
June 15, 2015
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Citation

Bellina and Balbin (2015a, June 15). Detector. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/detector


Research papers

Building digital brand engagement

In this paper we will review the seven drivers of digital brand engagement with real examples in the of cookie and crackers categories in Latin America. The paper illustrates Pepsico Best Practice and the amazing results of suing social networks to...

Catalogue: Latin America 2015: Carnival of Insights
Author: Federico Barallobre
April 28, 2015
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Citation

Barallobre, F. (2015a, April 28). Building digital brand engagement. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/building-digital-brand-engagement


Research papers

Digital natives

Millennials were born in an era where the internet was already part of their lives. They move fluidly and implicitly between multiple devices to stay constantly connected. Facebook commissioned a study from global research agency ComScore to...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Gabriel Gontijo, Rads (Radheeka) Jayasundera
April 28, 2015
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Citation

Gontijo and Jayasundera (2015a, April 28). Digital natives. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/digital-natives


Research papers

Cultural mixology

This presentation aims to share with the research community the way we are working in City. We believe our work liberates creative energy for different marketing purposes. Our methods are based on the principles of the very first Brazilian modern art...

Catalogue: Latin America 2015: Carnival of Insights
Author: Martin Haag
April 28, 2015
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Citation

Haag, M. (2015a, April 28). Cultural mixology. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/cultural-mixology